This April, IKEA is introducing an indoor gardening series that lets consumers grow their own lettuce and herbs on water. Developed in collaboration with agricultural scientists in Sweden, the Krydda/Växer series includes everything needed to start sprouting a garden and keeping it growing.
Starter kit
IKEA already had a basic nursery and products to grow vegetables outside on offer. The starter kit for this new indoor growing system contains everything needed to grow herbs and lettuce year-round. The indoor garden system comes with absorbent starter plugs, seeds, and pumice stones. “The challenge was to make growing plants in a hydroponic system simple, so that anyone could succeed,” says Helena Karlén of the Swedish university of agricultural sciences, who was involved in development of the product.
Krydda/Växer
The collection has a two- and three-layer cultivation system as well, also with illumination. Prices for the new products aren’t known yet, but the name has been revealed. In true IKEA fashion, the product gets a Swedish name: Krydda/Växer, which roughly translates to Herb/Grow. Watch the video below for IKEA’s explanation of the concept and judge for yourself.
INNOVATING AGRIBUSINESS 